The pursuit of beauty is timeless, but how we seek it is constantly evolving. In recent years, the Millennial and Gen Z generations have become critical players in the aesthetics industry, revolutionizing the world of facial fillers. These young adults are not just looking for the fountain of youth; they are redefining what it means to age gracefully.
At Glow Aesthetic Center, we understand the shifting trends and are here to guide you through the changing landscape of facial fillers. Join us as we explore how Millennials and Gen Z are altering the filler game, what these trends entail, and how you can achieve a refreshed, natural look at any age.
The Rise of Millennial Filler Trends
Millennials, born between the early 1980s and late 1990s, have reached an age where they’re beginning to notice the subtle signs of aging. But unlike previous generations, they’re seeking more nuanced and natural solutions. The days of “obvious” fillers and the infamous “filter face” are behind us. The new mantra is, “I want to look like myself, just refreshed.” Here are some of the top Millennial filler trends for 2023:
Jaw and Chin Filler
Millennials are increasingly turning to jaw and chin fillers for sculpting a chiseled jawline and addressing the age-related “saggy jowl” issue. Skilled injectors strategically use fillers to create the illusion of a tighter and firmer jowl area, all while maintaining the face’s overall appearance.
Upper Cheek Filler for Lower Face Sagging
To combat the effects of aging, Millennials are opting for upper cheek fillers. Surprisingly, this can have a significant impact on the lower face. As we age, we lose volume and collagen in the upper face, which can lead to sagging in the lower face. By subtly replenishing volume in the upper cheeks, it’s possible to revitalize the lower face and smooth out expression lines around the mouth.
Sculptra
Sculptra, a unique filler that stimulates your body’s natural collagen regeneration, is gaining traction. This treatment involves three sessions one month apart and can yield results lasting up to two years. Sculptra has become popular among Millennial clients looking for a longer-lasting, natural solution.
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Millennials Driving the Aesthetics Market
The aesthetics industry has witnessed significant shifts, primarily attributed to Millennials. The post-COVID era has seen more people investing in self-care and wellness. Millennials are at the forefront of this trend, with data revealing a 34% increase in average sales per aesthetics practice from 2018 to 2022, primarily driven by this generation.
Boomers, once the prime consumers of aesthetic products, have reduced their spending by nine percent during the same period. In contrast, Millennial and Gen Z sales per practice have surged by 82%, with their share of sales increasing from 26% to 36%. Facial injectable practice sales have skyrocketed among Millennials and Gen Z, with dermal filler spending up by 92% and neurotoxin use surging by 236%.This shift reflects manufacturers’ increasing focus on the Millennial market’s preferences.
Product offerings and marketing strategies align with standard beauty routines, and brand partnerships with Millennial celebrities are becoming more common. Millennials are embracing aesthetic treatments, such as Botox, as part of their skincare regimens, emphasizing the importance of staying ahead of market dynamics to understand evolving patient preferences in the industry.
The Era of Prejuvenation
Prejuvenation, a preventive approach to aging, has gained prominence with Gen Z, who started seeking new ways to combat aging in the early 2000s. Influenced by technological advancements in skincare and aesthetics, combined with the rise of social media, prejuvenation is a trending topic. The accessibility of non-invasive treatments has allowed aesthetic doctors to tailor treatments to each patient’s unique needs, concerns, and expectations.
Gen Z’s prejuvenation motivations are primarily influenced by the virtual world, where social media significantly shapes beauty standards. The “Zoom boom” phenomenon, exacerbated by the COVID-19 pandemic, led to increased dissatisfaction with one’s appearance due to constant videoconferencing. Skin influencers on platforms like YouTube, TikTok, and Instagram have contributed to the surge in interest in prejuvenation.
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The Changing Landscape of Facial Fillers at Glow Aesthetic Center
At Glow Aesthetic Center, we aim to provide you with treatments that address your unique aesthetic goals. You can achieve the natural, refreshed look you desire with a comprehensive range of filler options, including JUVÉDERM and Restylane.
JUVÉDERM
JUVÉDERM offers an array of injectable gel fillers for various facial areas. Whether you’re looking to restore lost volume in the cheeks, correct moderate to severe facial folds, or enhance your lips, there’s a JUVÉDERM product designed for your specific needs.
Restylane
Restylane, another trusted name in the aesthetics industry, offers multiple options, including Restylane-L for volume addition, Restylane Lyft for smoothing wrinkles and adding lift to the cheeks, Restylane Defyne for treating laugh lines, Restylane Refyne for softening laugh lines, and Restylane Kysse for rejuvenating the lips.
These fillers are made from hyaluronic acid, a substance naturally present in your skin, responsible for carrying nutrients, maintaining skin softness, and creating volume. Each product is produced from an adapted hyaluronic acid, ensuring natural-looking results.
If you’re looking for a filler treatment in Encino, CA, we invite you to explore the range of options available at Glow Aesthetic Center. Our team of medical professionals is dedicated to helping you look and feel your best. Say goodbye to the signs of aging and hello to a more youthful, refreshed version of yourself.
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Embrace Prejuvenation
Don’t let the changing trends in aesthetics leave you behind. Embrace the era of prejuvenation and discover the world of facial fillers at Glow Aesthetic Center.
Schedule your filler treatment consultation now.
Call 818-905-8815 or complete a free case evaluation form
